CRM begins at home

CRM begins at home

German business newspaper Handelsblatt and the University of St. Gallen have named update software as one of Germany’s most customer-oriented service providers. This award confirms the success of our corporate philosophy, which puts our customers at the focus of our … Continue reading

The changing face of customer service


The key to a well-functioning service department One of the core responsibilities of a service manager is ensuring that staff handles incoming tasks efficiently and to your customers’ satisfaction. Assigning tasks based on team members’ skills is crucial to optimizing … Continue reading

Why update is one of the most customer-oriented companies


This week, it was announced that update software was voted one of the most customer-oriented German companies in a ranking carried out by the Handelsblatt newspaper in cooperation with the University of St. Gallen.  As vice president of sales and … Continue reading

Improve your service using CRM software


Good service pays off Service departments have a significant role to play in raising customer satisfaction and boosting customer loyalty. Forward-looking companies are investing more and more resources into their service departments. Retaining and developing an existing customer can cost … Continue reading

Social CRM: Building brand loyalty for consumer goods


Innovation drives the consumer goods industry As long-standing industry expert Klaus Eichhorn wrote in his guest article last week, the consumer goods industry is characterized by a high degree of innovation. Appealing to end consumers requires an ever-changing range of … Continue reading

Bahlsen’s CRM choice: mobile CRM is the way to go


CeBIT interview with update customer Bahlsen In an interview during the CeBIT 2014 trade fair, Dr. Günther Schrüfer, head of Customer Service at Bahlsen, manufacturer of sweet biscuits, outlined why they chose update’s CRM solution. This interview was held in … Continue reading

Brand-name manufacturers thrive on innovation – also in CRM


Who dares, wins – at least in the long term! Polishing your brand is one of the most important tasks – if not the most important task – in this sector. Your brand is your major asset, so the pressure … Continue reading