CRM Blog from update
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Social CRM: Building brand loyalty for consumer goods

brand

Innovation drives the consumer goods industry As long-standing industry expert Klaus Eichhorn wrote in his guest article last week, the consumer goods industry is characterized by a high degree of innovation. Appealing to end consumers requires an ever-changing range of … Continue reading

Bahlsen’s CRM choice: mobile CRM is the way to go

Brand-name manufacturers thrive on innovation – also in CRM

Persuading your team to view the CRM system as a form of personal assistance

A new level of customer orientation through the internet of things

2014 CRM Trends

CRM Trends 2014

Global IT expenditure growing According to the technology analyst Gartner, IT expenditure is going to grow by USD 3.8 trillion worldwide, an increase of 3.1% compared to last year. CRM in particular will see positive development in terms of investments, … Continue reading

Further articles in this topic

Software as a Service: CRM

Mobile sales work

From big data to smart data: CRM is being refined strategically

CRM is more than software

Persuading your team to view the CRM system as a form of personal assistance

CRM-Pyramide_online_EN

Objective arguments for using the CRM system A CRM system supports sales reps in completing their tasks, and as such is a means to an end. Sales tasks – including more complex sales activities – can be handled more efficiently … Continue reading

Further articles in this topic

User acceptance: how to change perceptions of CRM

Ambassadors and incentives: weaving CRM into your company’s DNA

Encouraging employee support for CRM

Change management as a CRM success factor

Bahlsen’s CRM choice: mobile CRM is the way to go

interview_bahlsen

CeBIT interview with update customer Bahlsen In an interview during the CeBIT 2014 trade fair, Dr. Günther Schrüfer, head of Customer Service at Bahlsen, manufacturer of sweet biscuits, outlined why they chose update’s CRM solution. This interview was held in … Continue reading

Further articles in this topic

Brand-name manufacturers thrive on innovation – also in CRM

2014 CRM Trends

CEO Thomas Deutschmann about update and the future of CRM

Attract the best employees by providing modern tools

Social CRM: Building brand loyalty for consumer goods

brand

Innovation drives the consumer goods industry As long-standing industry expert Klaus Eichhorn wrote in his guest article last week, the consumer goods industry is characterized by a high degree of innovation. Appealing to end consumers requires an ever-changing range of … Continue reading

Further articles in this topic

A new level of customer orientation through the internet of things

Leveraging innovative users to future-proof CRM together

2014 CRM Trends

CRM and the next industrial revolution

CTO and update founder Arno Huber talks about the CRM pioneers

CTO_Arno_Huber

In 1987, the software engineering student Arno Huber and his marketing savvy friend started developing a program that has since evolved into the update.CRM solution.  One year later, they founded update, which is now celebrating its 25th anniversary. This week, … Continue reading

Further articles in this topic

CFO Uwe Reumuth’s strategic insights

CEO Thomas Deutschmann about update and the future of CRM

Modern training helps foster a positive user experience

User-friendly software requires close customer relationships

CTO and update founder Arno Huber talks about the CRM pioneers

CTO_Arno_Huber

In 1987, the software engineering student Arno Huber and his marketing savvy friend started developing a program that has since evolved into the update.CRM solution.  One year later, they founded update, which is now celebrating its 25th anniversary. This week, … Continue reading

Further articles in this topic

Moving on from simple functioning to offering users ideal support

Only user friendly CRM solutions work in the long run

Modern training helps foster a positive user experience

The CRM Journey of Böhler Welding Group